Joy Dravecky Jewelry

Oct 4

Written By Vanessa Le

Joy Dravecky Jewelry is designed with the intent to be wearable and approachable yet unique. As each piece is thoughtfully designed and crafted, Joy Dravecky Jewelry is made to be worn with love yet stand out with its one-of-a-kind details.

As the Associate Creative Director, I spearhead production planning for seasonal campaign photoshoots as well as devise creative assets such as flat lay photos as well as lookbook videos for their social media accounts and e-commerce website.

Flatlay Photography

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Lookbook Videography

Stay Golden
Fall 2020 Campaign

Photographer: Megan Batson @megbatphoto

Creative Director: Joy Dravecky

Assoc. Creative Director, Videographer: Vanessa Le

HMUA: Sarah Redzikowski @beautybysarah

Model: Hailey Carlson @haileyscarlson

Bella Tesoro
Holiday 2020 Campaign

Photographer: Megan Batson @megbatphoto

Creative Director: Joy Dravecky

Assoc. Creative Director: Vanessa Le

HMUA: Sarah Redzikowski @beautybysarah

Model: Sophia Gasca @sophiagasca

Production Planning

Springing with Joy— Spring 2021 Campaign

Photographer: Trever Hoehne @treverhoehne

Creative Director: Joy Dravecky

Assoc. Creative Director: Vanessa Le

HMUA: Sarah Redzikowski @beautybysarah

Stylist: Heather Smith @heathersmithstyles

Model: Sanam Soofiani @sunnysoofiani

For this campaign, I was given creative authority to make the mood board for the styling of the shoot.

Carmise

Devyn